I am sure you are inundated with commercials, videos, emails and social media posts about starting a new years resolution or doing some challenge. Don't be fooled by these schemes and "get results quick" messages about achieving goals. You will only be disappointed. Why? Well for starters, attaining goals is a process. Second, researchers in a study at Scranton University found that 92% of people who make New Year's resolutions will fail! Also, bloggers, coaches, and influencers serious about the efficacy of goal modeling and who know about the psychology behind goal attainment will tell you there is more to successful goal achievement than just wanting to accomplish a task and doing a quick challenge. Even our Reid Ready Challenges take time and focus on the process not just he outcome. Unfortunately, New Year's Resolutions and quick challenges focus more on what you want but not how to specifically carry out strategic tasks to achieve your goal. Also, most messages focus on the end-result and not the process.