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About Coach Dawn

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About Dr. “Coach Dawn” Reid

I help coaching professionals, leaders, and teams THRIVE through coaching, mentoring, and training!

Dr. "Coach Dawn" Reid is the founder of Reid Ready® Life Coaching, LLC, a premiere provider of coaching and mentoring, coach training, and consulting services. She is a credentialed International Coaching Federation (ICF) coach and previously served as the Vice President and board member of the ICF Philadelphia Chapter.  She currently serves as the Chapter’s Diversity, Equity, Inclusion, Belonging and Justice (DEIBJ) liaison. Dr. Reid is also a certified mindfulness trainer with over 10 years of experience in training and development, and 20 years coaching new leaders or career seekers who identify as BIPOC in career strategizing, achieving entrepreneurial pursuits, and creating work-life harmony. Currently, Dr. Reid offers rigorous training to coaches seeking professional development, and Level 1 – ACC certification credentials.  In addition, she mentors women coaches and coaches of color on how to develop their coaching skills, obtain their credentials, and establish a profitable and professional career branding in the coaching industry. Dr. Reid is known for helping her clients achieve success in wellbeing, business, and careers.


Dr. Reid is a scholar-practitioner in help-seeking behavior and how to use coaching approaches to attain goals, maximize resources, and realize one’s potential. She is the creator of the PARA™,  SMART-R™ goals and MIND™ coaching approaches. Her research can be found on ProQuest and her work has been published in several academic libraries. She has spoken on DEIB, building a culture of coaching for organizations, mindfulness in the workplace, and building a culture of excellence at Port Authority of NY & NJ, Pfizer, J&J, BMS, Rotary Club, among other companies, and taught social cognition and other behavioral science courses at Temple University, New England College, Camden County College, and Rutgers University.


Dr. Reid is the host of Real Talk for Coaches, which can be streamed or downloaded on Amazon Music, Spotify, iHeartRadio, and Apple iTunes. She also writes a blog for Psychology Today called the Coach’s Corner, is cited in articles and research studies, and is a sought-after speaker. Dr. Reid has published four books, with the latest being Coaching for Success.  Her books can be found on Amazon.  

Reid Ready® Life Coaching & Training, CEO and Founder Dr Dawn C. Reid, PCC

My Credentials

  • A master’s degree in Social Cognition

  • A PhD in behavioral science with focus on help-seeking behavior and coaching psychology

  • Certified International Coaching Federation Coach - PCC

  • Certified ICAgile Coach - ACC

  • Certified ICAgile Team Facilitator - ATF

  • Certified mindfulness trainer and practitioner

  • Ordained interfaith spiritual advisor

Want to use my coaching tools or learn more about how you can
become a certified Reid Ready® Coach?

Get access to two of my highly used coaching tools, and free eBooks I share with my clients, when you request more information.

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How Can I Help You?

I am a coach for coaches and an accountability partner for coaching entrepreneurs. I help coaching professionals like you by delivering masterfully mentoring, training and coaching to support your credentials attainment and/or maintain a successful coaching business. Likewise, I use my expertise to help you leverage resources, reduce stress, and integrate your professional and personal spaces to help you identify, clarify, and achieve SMART-R™ goals.

Some of the areas we can tackle include:

  • Improving your coaching performance

  • Building self-esteem/self-confidence as a coach

  • Helping you identify your coaching strengths and style

  • Helping you identify your coaching niche

  • Starting or expanding your coaching business

  • Creating or enhancing leadership capabilities

  • Driving coaching cultures and culture change within organizations

  • Building high-functioning teams

  • Securing accountability and responsibility for yourself and others

  • Creating and maintaining work-life harmony

  • Building personal or team/organizational accountability

  • Helping you become unstuck or living fully and authentically

  • Optimizing and leveraging your resources to maximize your full potential

Some of the companies and organizations Dr. Reid has consulted with or offered services to:

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