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Building Your Niche Program

This course, along with the live discussions, will provide you with the necessary tools to effectively help you build your niche and coaching brand.

Our Purpose 

The purpose of this course is to help you build your niche and develop a sound coaching brand. This is going to be a great 6-week journey and learning experience. You will meet once a week for 1.5 hours to have live discussions, get accountability, and create deliverables that you can use in your coaching practice. It does not matter if you are working for yourself, or if you are working for another company. The tools and activities will help you build (and speak to) your niche market.


Your Facilitator is here to support your success and learning. Likewise, you will engage with fellow participants and leverage the course discussion group to develop relationships and add to your networking circle.

Course Requirements

  • You will need to have a journal, word processing/productivity application, or recorder (audio or video) to document your experiences. There are several assignments where you will write, type or video your ideas and concepts. 

  • You will need internet services and Zoom.

  • Sign up for your free access to our Reid Ready® Site Membership. You can post videos, comments, memes as part of some assignments and practice building your brand.

  • Create or update social media profiles for your professional coaching brand on Facebook, Instagram, Twitter, LinkedIn, TikTok, based on your brand and promotional needs. Some assignments will require you to work within various social media groups. (If you have a social media page or group, you may want to update the profile and content or make sure it represents your brand or create a new profile.)

  • OPTIONAL: Sign-up for Alignable, Next Door Neighbor, All Events, Event Brite, and Upcoming Events and create a profile. You can use these platforms as part of your branding and lead generation efforts.

  • Self-discipline, time management and organizational skills. Set good habits now. You will need these skills as a coach and to create yoru brand power.

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Graduation Requirements

By the end of the course, you should be able to:

  • Define coaching

  • Understand the differences between coaching, counseling, therapy, and mentoring

  • Define your niche market and create your 30-second entrepreneur pitch

  • Develop assets and tools to support your niche building and brand development

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