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What Do You Know About Coaching?

There is a lot of confusion about what coaching is, even among coaches. Likewise, many coaches report they have no idea who to turn to when they need support. That’s why we coach and train coaches--to help you understand what coaching is, and is not, but also to help coaches thrive in their practices.

Here is what our CEO & Founder, Dr. Dawn C. Reid shares about her experience and why understanding coaching is important:

I understand what coaching is and can be. I also know your unique needs as an entrepreneur or employee who has a family. I experienced the struggles you may be facing when building your coaching business, and the entrepreneurial challenges that come with owning a business while working 9 to 5. I also know how amazing and free it feels to manage your own business and generate a comfortable living for you and your family. Meaning, I know how you feel when you say you LOVE coaching but it's a continued learning experience, filled with uncertainty, and fear. And I can relate to being sure you understand both the business of coaching and the coaching business. So, being able to know what coaching is and what it means to be a business owner can give you confidence about this profession and your role in it. That's why I am a coach for coaches!

You can download the “What is Coaching, and How Do I Know Coaching Is Right for Me?” sheet to learn more. Or book your discovery session today.

Our Coaching Approach

Awareness Driven & Solution Focused

When a Reid Ready® Coach partners with you in a coaching relationship, we want to know what is important to you as a person and as a coaching professional. Wha's our process:


  • We first conduct an assessment and discovery session to identify if we are the right fit and to understand your goals.

  • Once you secure your coach, we setup a coaching schedule. In each session, your coach will intently listen and hold space for you to determine what you want. This could mean helping you monetize your knowledge, strategize your plan for success, know your true self, or helping you discover your coaching style.

  • In our flexible approach, we hold up a MIRROR™ for you to see reality and how to take your next purposeful step towards change or success. The Reid Ready® MIRROR™ coaching process is a framework to help you organically make a mindset shift.

To learn more about the MIRROR™ approach,
download the free info sheet when you click the below button.

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